OUTTAKES is an online exhibition project planned in collaboration with PBB&O, FARMGROUP, and VEIG.
It is an exhibition that introduces B-cuts that were not selected in the final design process of each company, and informs the ideas and possibilities contained within them.
This project will start with an online exhibition in July 2025, and will expand to an offline exhibition with more Asian design agencies at Bangkok Design Week in 2026. Through this, we aim to develop it into a networking platform that broadly views the competitiveness and capabilities of Asian design.
Dear B,
You Were Brilliant!
Dear B,
You Were Brilliant!
<The Unfair Fate of B-cut, Trapped in a Folder>
When a new project begins, we dive into understanding the brand's core in a short but intense period. We gather massive amounts of data, online andoffline, across all media. Back-and-forth documents, countless questions and answers with the client—until we finally collect the first-hand insights we need.
Then comes the strategy phase. We sharpen our ideas with persistence, knowing that creative work built on solid facts and a strong concept will stand a better chance of persuading and surviving the negotiation table. At this point, every visual, every moment around us feels synced with the brand.
Through countless adjustments, endless sketches, andtear-inducing critiques, we craft the best possible designs. And finally, three of our brightest ideas step forward to be presented to the client.
To us, any of the three could win. We’ve poured the same love and effort into each one, and we believe they’d all do their job brilliantly.
But here’s where OUTTAKES begins.
The fate of these three options lies entirely in the hands of the final decision-maker. One is chosen, celebrated with words like "fresh," "bold," and "full of potential," and steps proudly into the world. The others? They’re sealed away in a folder called “Finalized Projects” and never see the light of day again.
As creators who labored through all the blood, sweat, and sketches, this one-final-choice system isn't always a joy. Sometimes,it’s bittersweet.Over the past 20years and 100+ projects, we've seen countless brilliant ideas—loved and nurtured—end up quietly curled up in those forgotten folders.
Ithink it’s time they stepped out and showed the world what they’ve got.This is their stage —a space where the unchosen finally get to speak, shine, and connect with the world.
<The Unfair Fate of B-cut, Trapped in a Folder>
When a new project begins, we dive into understanding the brand's core in a short but intense period. We gather massive amounts of data, online andoffline, across all media. Back-and-forth documents, countless questions and answers with the client—until we finally collect the first-hand insights we need.
Then comes the strategy phase. We sharpen our ideas with persistence, knowing that creative work built on solid facts and a strong concept will stand a better chance of persuading and surviving the negotiation table. At this point, every visual, every moment around us feels synced with the brand.
Through countless adjustments, endless sketches, andtear-inducing critiques, we craft the best possible designs. And finally, three of our brightest ideas step forward to be presented to the client.
To us, any of the three could win. We’ve poured the same love and effort into each one, and we believe they’d all do their job brilliantly.
But here’s where OUTTAKES begins.
The fate of these three options lies entirely in the hands of the final decision-maker. One is chosen, celebrated with words like "fresh," "bold," and "full of potential," and steps proudly into the world. The others? They’re sealed away in a folder called “Finalized Projects” and never see the light of day again.
As creators who labored through all the blood, sweat, and sketches, this one-final-choice system isn't always a joy. Sometimes,it’s bittersweet.Over the past 20years and 100+ projects, we've seen countless brilliant ideas—loved and nurtured—end up quietly curled up in those forgotten folders.
Ithink it’s time they stepped out and showed the world what they’ve got.This is their stage —a space where the unchosen finally get to speak, shine, and connect with the world.
KOREA | VEIG | Creative Director
JAY
That's the thing about work that doesn't get picked—it's still ours.
That's the thing about work that doesn't get picked—it's still ours.
You know that feeling when you work really hard on a design, but the client picks the simple one you made in 5 minutes? Yeah, that hurts.
This collection is for all the designs that never got used.
Ten ideas that didn't make it from our recent projects. Some got rejected in client meetings. Others died slowly through many rounds of feedback. Too risky, too weird, too early, cost too much, or just... too much like us.
Honestly, the clients were usually right. Even when they asked us to "mix all three ideas together somehow." The designs they picked won awards, built strong brands, and sometimes went viral online. But we still wonder—what if that other idea got its chance?
Would it have failed? Or would everyone be copying it six months later?
Some of these still hurt a bit. Others make us laugh. And honestly? Some make us feel embarrassed and wonder what we were thinking. But they all mean something to us.
That's the thing about work that doesn't get picked—it's still ours.
You know that feeling when you work really hard on a design, but the client picks the simple one you made in 5 minutes? Yeah, that hurts.
This collection is for all the designs that never got used.
Ten ideas that didn't make it from our recent projects. Some got rejected in client meetings. Others died slowly through many rounds of feedback. Too risky, too weird, too early, cost too much, or just... too much like us.
Honestly, the clients were usually right. Even when they asked us to "mix all three ideas together somehow." The designs they picked won awards, built strong brands, and sometimes went viral online. But we still wonder—what if that other idea got its chance?
Would it have failed? Or would everyone be copying it six months later?
Some of these still hurt a bit. Others make us laugh. And honestly? Some make us feel embarrassed and wonder what we were thinking. But they all mean something to us.
That's the thing about work that doesn't get picked—it's still ours.
THAILAND | FARMGROUP | Creative Director
Name
We only present what we believe in.
We only present what we believe in.
We don’t believe in a fixed process. Every project is different. The brief, the timeline, the scope, the expectations, and the relationship we build with each client — they all shape how we work. Some projects involve testing, trying, and circling back. Others evolve through conversation, reflection, and trust. Sometimes we only show one rough sketch. A few quick lines are enough when the direction is clear and shared.
We ask questions. We dig deep. We research, sketch, write, and rethink. We look for new ways to get to unexpected answers. Some ideas fall away. Some get pushed aside. But none of them are wasted. Every discarded thought helps sharpen the one we end up showing. Whether we present one idea or three depends on what’s right for the project. Our effort is always the same.
We design for the eye, the mind, and the heart. It has to catch your attention. It has to make sense. And it has to stay with you. We care about how people feel when they experience design. That’s why when we offer different directions, we’re not just offering different colours or layouts. We’re testing different ways to connect. Different stories. Different emotional outcomes. Design should not just look right. It should feel right.
We only present what we believe in. No filler. No safety options. If it’s on the table, it means we’re proud of it. Any direction we share could be the one. But we never put forward ideas we’re not ready to live with. Because if it gets chosen, it becomes part of the world — and part of our name. That’s our responsibility. And we take it seriously.
We don’t believe in a fixed process. Every project is different. The brief, the timeline, the scope, the expectations, and the relationship we build with each client — they all shape how we work. Some projects involve testing, trying, and circling back. Others evolve through conversation, reflection, and trust. Sometimes we only show one rough sketch. A few quick lines are enough when the direction is clear and shared.
We ask questions. We dig deep. We research, sketch, write, and rethink. We look for new ways to get to unexpected answers. Some ideas fall away. Some get pushed aside. But none of them are wasted. Every discarded thought helps sharpen the one we end up showing. Whether we present one idea or three depends on what’s right for the project. Our effort is always the same.
We design for the eye, the mind, and the heart. It has to catch your attention. It has to make sense. And it has to stay with you. We care about how people feel when they experience design. That’s why when we offer different directions, we’re not just offering different colours or layouts. We’re testing different ways to connect. Different stories. Different emotional outcomes. Design should not just look right. It should feel right.
We only present what we believe in. No filler. No safety options. If it’s on the table, it means we’re proud of it. Any direction we share could be the one. But we never put forward ideas we’re not ready to live with. Because if it gets chosen, it becomes part of the world — and part of our name. That’s our responsibility. And we take it seriously.
KOREA | VEIG BX | Creative Director
Name
When it comes to design, there is no 'right answer', but I think there is the ‘best answer’.
When it comes to design, there is no 'right answer', but I think there is the ‘best answer’.
Around 14 years have passed since I worked as a graphic designer and brand designer. I have been working with many clients in Korea, Japan, Thailand, the U.S., and Europe, and I’m still expanding my design area. Some of the design projects have been memorable, while others are fading away little by little.
When things go well at once, from the design process to the confirmation, it feels exciting! However, this is only about 1 in 100 projects. Concepts are drawn and shiny good ideas are constantly pouring out, but unfortunately, there are times when there is no design proposal that is adopted. Or, after several revisions, I often heard sad feedback saying, 'Could we go back to the first design draft?'
Take a big breath and put your heads together with the design team members again. Sometimes I thought that design has a formula like math and it would be nice to have one exact answer. Just an answer. However, if a design has a clear answer, it wouldn't be fun. When it comes to design, there is no 'right answer', but I think there is the ‘best answer’.
We are going to bring up the design ideas that they almost got the best answer with the first members of OUTTAKES but unfortunately ended up with the B cut. Do you know what? Will these precious ideas sparkle even more in the new world with unexpected opportunities?
Around 14 years have passed since I worked as a graphic designer and brand designer. I have been working with many clients in Korea, Japan, Thailand, the U.S., and Europe, and I’m still expanding my design area. Some of the design projects have been memorable, while others are fading away little by little.
When things go well at once, from the design process to the confirmation, it feels exciting! However, this is only about 1 in 100 projects. Concepts are drawn and shiny good ideas are constantly pouring out, but unfortunately, there are times when there is no design proposal that is adopted. Or, after several revisions, I often heard sad feedback saying, 'Could we go back to the first design draft?'
Take a big breath and put your heads together with the design team members again. Sometimes I thought that design has a formula like math and it would be nice to have one exact answer. Just an answer. However, if a design has a clear answer, it wouldn't be fun. When it comes to design, there is no 'right answer', but I think there is the ‘best answer’.
We are going to bring up the design ideas that they almost got the best answer with the first members of OUTTAKES but unfortunately ended up with the B cut. Do you know what? Will these precious ideas sparkle even more in the new world with unexpected opportunities?
THAILAND | Company | Creative Director
HANN
