The new identity for BeautBureau, a Bangkok-based architecture and design studio, reflects the studio’s deep belief in beauty that serves people. The updated logo refines its original curves into a clean, confident logotype, while keeping a soft, human touch. A structured grid brings clarity and consistency, but it’s the gentle curves and thoughtful details that make it feel personal. Each project features a custom pictogram that tells its own story, creating an emotional connection and making the work easier to remember. At its heart, the brand is about possibility — always exploring new ways to design with care, with people in mind.
About B
The new logo for BeautBureau captures the studio’s quiet approach to architecture — simple, clear, and designed to blend in rather than stand out. Instead of flashy forms, it’s the hidden details that set their work apart. The logotype is built on solid geometric structures, reflecting the clarity and stability of their architecture. But within those edges, subtle curves are woven in, hinting at the human side of space — the way people live with buildings, and how emotion and function can exist in balance.
About A
The chosen logo reflects the way BeautBureau works with architectural constraints. It embraces simple, straightforward materials and finds beauty through balance, proportion, and thoughtful composition. Rather than making loud statements, the studio focuses on drawing out new potential from what already exists. One quiet detail in the logo says a lot. The letter "a" is flipped to become an "e", using the same form twice. It’s a small gesture that captures a big idea — rethinking the familiar to create something meaningful.
The logo should look as ordinary as possible, with one small detail that instantly catches the eye!
One of the early directions delivered just that. It was quiet, minimal, and subtle, but the concept didn’t come through as strongly in visual terms. The decision wasn’t easy. The team explored, tested, and even surveyed a group of the client’s friends. In the end, the version that looked simpler overall but offered a clearer visual hook and a more compelling concept was the one that made the cut.
