Take in our top picks at Here Concept Store, your one-stop Sukhumvit lifestyle destination.
Together with the Emporium Department Store we brought together over 30 Sukhumvit-based doers and makers to co-create one-of-a-kind goodies and experiences inspired by this place we call home.
ABOUT B
The first idea is inspired by a map, representing everyday life and how people navigate within this neighbourhood.
The second idea is designed based on elements from the metro map, reflecting the primary mode of transportation in this area.
ABOUT A
This concept uses the arrow as a primary visual communication tool, inspired by the project’s tagline: ‘Life good’s here’. The arrow serves as a strong, clear symbol that effectively conveys the message—it’s easy to understand, memorable, and highly adaptable across media and spaces. It also evokes a sense of movement, direction, and everyday life within the neighbourhood, capturing the essence of how people live, navigate, and interact with the space.
Sometimes, being straightforward is more convincing.
The client chose Option A because it is simple, clear, and straightforward, with a meaning that effectively encompasses the story of 'Life’s good here'.
