Founded in 2011, MAGLA is a research-based design practice exploring the relationship between human, design, and the environment through collaboration and experimentation. While their work is thoughtful, precise, and quietly bold, their visual identity lacked clarity and cohesion. This rebranding sets out to change that — creating a system that reflects their values of simplicity, curiosity, aesthetic, and vitality, while giving them a stronger presence and a clearer voice in the design world.
About B
This logo expresses MAGLA’s unique architectural approach — a thoughtful balance of science and art. It reflects a design process that is systematic, functional, and rooted in practical knowledge, while also attuned to beauty, emotion, and human experience. The letterforms are based on a simple, sturdy structure inspired by architectural frameworks, yet softened by subtle curves that evoke the warmth of craftsmanship. The result is a clean, distinctive mark that captures MAGLA’s philosophy: a seamless blend of function and feeling, logic and aesthetics — nothing overlooked, everything considered.
About A
Rooted in MAGLA’s philosophy of blending science and art, this direction reflects the studio’s ability to turn constraints into possibilities. It speaks to an architectural approach that maximises limitations — not by avoiding them, but by transforming them into new meanings and spatial potential. Every design aims to serve both function and feeling, creating spaces that are not only efficient but emotionally resonant. This identity expresses MAGLA’s strength in redefining boundaries, crafting flexible, purposeful environments that adapt to changing needs and unlock unexpected value within limited conditions.
A flexible direction that reflects MAGLA with clarity, distinction, and ease of use.
Both proposed logos capture the essence of MAGLA in different ways. B-Cut embraces simplicity and abstraction, leaving room for interpretation and emotional resonance. This openness is a strength, but also a concern — the minimal form may not always spark enough interest or clarity. A-Cut, while also simple at first glance, is designed for today’s digital environment. It can animate, shift, and adapt, allowing the logo to communicate broader messages and reflect the nature of MAGLA’s work with greater clarity and impact. It delivers understanding faster, deeper, and more effectively.
