Nashot is an AI-powered mobile golf training service that analyzes and corrects swing posture, helping players improve their skills on their own. Using 3D joint coordinate tracking and ground reaction force measurement, Nashot provides swing analysis anytime, anywhere. Based on these strengths, we built a unique brand communication system for Nashot.
About B
The B-cut for Nashot uses a sense of speed and fluid movement in a script typeface to capture the joy of golf. The continuous strokes of the logotype, drawn in one flow, symbolize the seamless swing and the sense of achievement it brings. This concept expresses the sporty, playful golf experience that Nashot aims to deliver, while visually highlighting the brand’s active and energetic mood.
About A
The wordmark reflects the improved swing movement from Nashot, directly showing the service’s function and identity. The rising curve of the initial A evokes the powerful moment of impact, expressing both the dynamism and enjoyment of golf. The slogan “나 혼자서도 나이스샷” (A nice shot, even on my own) defines the brand’s core value, while the GUI design incorporates Nashot’s highly precise analysis technology—surpassing that of competitors—to emphasize its unique technical edge.
What do you most want to say?
The client’s priority was to make sure the brand identity clearly reflected the service’s distinctive technology. In a crowded market of competing services, it was understandable that they wanted their carefully developed analysis technology to be instantly recognizable, while also expressing the identity of a golf brand. Although the B-cut had appeal in its sensory expression of golf’s joy, the A-cut was ultimately chosen for more directly answering the need to highlight both technology and brand identity.
