Offroad is a contemporary outdoor fashion brand that distinguishes itself from traditional outdoor labels by embracing both the city and nature, transcending boundaries of gender and style to express individuality. From everyday moments of stepping outside to special weekends spent camping or traveling, Offroad proposes diverse lifestyle scenes that seamlessly connect urban life with nature. For Offroad, we developed a brand identity design that reflects this vision.
About B
Offroad’s B-cut was inspired by a dynamic skyline where urban building silhouettes blend with the organic contours of mountains and the varying heights of trees. By applying a different height to each initial, the logotype captures the rhythmic flow between city and nature, reflecting the layered lifestyles of people who move fluidly across both. Rather than a uniformly aligned structure, the typography adopts an irregular rhythm that intuitively conveys Offroad’s brand attitude of “borderless individuality.”
About A
Offroad’s logotype begins with defining the two “F”s in its name as fields of contemporary lifestyle. These fields expand across boundaries—between nature and the city, weekends and weekdays. To embody this contrast, the uppercase F represents the vertical structures of the city, while the lowercase f symbolizes the organic flow of nature. The ligature connecting the two letters visually realizes the brand’s direction of “from field to Field,” expressing Offroad’s core value of moving fluidly between different fields.
Is it too bold to last?
While the strong visual character and striking form certainly drew attention, some concerns were raised regarding long-term usability and brand expandability. The final direction was therefore determined to clarify and symbolize the brand’s core concept, while ensuring sustainable application and stable operation.
