Omoff
Omoff combines “OM,” the beginning of yoga, with “OFF,” life beyond the yoga mat. It is a lifestyle brand that brings the positive energy of yoga into everyday life. Its identity was built around three core values: a free spirit that focuses on the present, living by one’s own standards, and the pursuit of sustainable happiness through a natural and organic way of life.
About B
Omoff’s B-cut visualizes the flow of transition from ON to OFF by stretching the “O” in the brand name. This captures the brand’s flexible and open attitude. The form can be adapted horizontally or vertically and extended into graphic motifs across different media. The unique rhythm of the typeface, combined with the complementary contrast of green (nature) and orange (energy), creates a lively and uplifting brand image.
About A
Omoff’s logotype was designed with a freehand-inspired typeface, expressing softness, organic forms, and the pursuit of sustainable happiness. Its lively rhythm and cheerful mood reflect the spirit of enjoying the present. A wave-shaped line motif, echoing the deep vibration of chanting “OM,” expands flexibly into a graphic system. With added natural motifs and patterns, it creates a rich visual language that celebrates individuality and lifestyle.
When a brand shows its expression, it feels more alive.
The B-cut was clean and simple, but the A-cut, with its free and organic form, expressed stronger individuality and gave Omoff a bold, memorable face. The client valued this distinct character over safe stability, seeing the A-cut as the choice that could truly set the brand apart in the market.
