We’ve redesigned Rajadamnern Stadium identity by embracing the legacy, heritage and value of the stadium while refreshing the brand image to align with the stadium’s current strategic direction. Rajadamnern’s new era will strive to be number one destination for Muay Thai in the world.
ABOUT B
The design of the letter ‘R’ is inspired by the form and linework of the original ‘Ratchadamnern Stadium’ sign, which has been around for decades. It is considered a valuable asset and the cultural root of the Ratchadamnern stadium. Its design is distinctive, iconic, and widely recognizable. Therefore, we designed the ‘R’ using strokes and specific stylistic accents in an effort to preserve that unique identity as much as possible.
ABOUT A
This design takes symbolic inspiration from the letter ‘R’ featured in the RWS (Rajadamnern World Series) logo, forging a visual connection between the modern identity of RWS and the legacy of Rajadamnern Stadium. At the same time, it retains the stylistic essence of the original ‘Ratchadamnoen Stadium’ sign.
The strength of A-Cut lay in clear communication.
The client chose the A-Cut option because it effectively communicates the visual and conceptual alignment between the two brands: RWS and Rajadamnern Stadium.
