Thai League
Taking Thai League visual system to the next level.
4 seasons have passed since we’ve rebranded Thai League and launched its new brand. 2021 seems to be the perfect time to take Thai League to the next level. Working with the media team and marketing team of Thai League, we’ve adjusted the existing graphic system to accentuate more youthful energy.
About B
“Young & Powerful.” We're bringing a younger, more energetic feel to Thai League 2021 with an explosive aesthetic. Our key visual features traditional Thai motifs dramatically transformed into an exploding prism, complemented by a subtle grain texture in the background for a distinctly fresh and modern appearance.
About A
“Fast & Dynamic.” The concept is focusing on movement of the existing Thai motif, by developing it into a dynamic Thai motif graphic.
A concept works best when it’s easy to use.
The client loves the B-cut concept, but they feel that there are too many elements for them to handle and control, which might not suit how they work. They need a simpler way to use the graphic assets.
