The Thai Women's League is a semi-professional football league comprising 10 competitive clubs. Positioned at the pinnacle of Thailand’s football league system, it stands as the premier platform for women’s football in the country.
ญ — Yor Ying, the 13th letter of the Thai alphabet, holds deeper cultural significance. In Thai, Ying means “woman” and is also a popular nickname among Thai women. Inspired by this symbol of femininity and identity, Farmgroup developed a bold, minimalist, and dynamic brand identity—infused with a distinctly modern expression of Thainess.
ABOUT B
This logo design draws symbolic inspiration from the letter ‘W’, representing ‘Woman’, and the war elephant — a revered national symbol of Thailand and the proud nickname of the Thai women's football team. The strength of the concept lies in its dual imagery: at a glance, one can see both the ‘W’ and the powerful form of an elephant. The upward dynamic of the design conveys movement, determination, and strength — echoing the spirit of an elephant charging forward into battle. It embodies resilience, pride, and the unwavering courage of Thai women athletes on the world stage.
ABOUT A
The design is inspired by the Thai consonant ‘ญ’, the 13th letter of the Thai alphabet, which also represents the word ‘หญิง’ meaning ‘woman’ in Thai. The design is distinctive, simple, and powerful, seamlessly blending modernity with authentic Thai aesthetics.
When identity finds its symbol, the choice becomes clear.
The letter ‘ญ’ is a distinctive symbol that directly reflects both Thai identity and femininity. We believe this idea is strong and unique—making it an ideal choice to serve as a memorable visual mark for the brand. Both our team and the client agreed that this concept was the most fitting direction to move forward with.
