Identity System for TROP, a world renowned landscape architecture firm.
TROP stood as an esteemed landscape architectural design studio led by the visionary Pok Kobkongsanti. Despite their stellar reputation, their corporate identity felt outdated. Recognizing the need for change, Pok Kobkongsanti got in touch with us to carry out this transformation.
ABOUT B
‘Sculp’ The core of our concept for TROP's identity is to reflect their established practice of contextual landscape design, prioritizing seamless integration over bold declarations. We've developed a simple, minimalist aesthetic that leverages the natural dynamics of light and shadow, creating a sense of progression and change. This principle is directly embodied in our new logotype: a clean, single-line form whose interaction with light produces varied shadow effects, enabling diverse graphic applications across all media.
ABOUT A
‘Be Water’ Inspired by nature’s patterns and the concept of ‘Be Water,’ they sought to embody flexibility in their designs. Like water, TROP’s landscapes could morph to fit any situation or place, seamlessly integrating with their surroundings. With this concept at their core, we crafted a flexible new identity that captured TROP’s dynamic spirit. The redesigned logo, fluid and adaptable like water, adorned project sites, signalling TROP’s commitment to innovative, sustainable design.
It is more suitable.
Client feel that the ‘Be Water’ concept is more suitable with their core value and they’re philosophy.
